Meghan + John

Wowzers, there is so much beauty in this wedding! The bride, the dress, the venue, the bridesmaids, the decorations and of course the rolling fog! I’m so excited for the trailer so here is a little sneak peek of some stills!! ūüôā -Lian

tin bird video production  tin bird productions incwedding video tin bird

tin bird productionstin bird

Promotional Videos for Businesses and Organizations

promotional video newfoundland

The founder of Facebook, Mark Zuckerberg, has predicted that video usage in social media will¬†“explode” in the next few years¬†and eventually surpass the usage of photos in the future as newer technologies develop. More and more companies are realizing this and are now using videos to help promote their business and give them an edge on their competitors. Videos can also help you communicate better with your customers and give your brand a unique identity. What is it about your business that makes it different from the rest? You can tell your own story with our videos.

Here are out top 5 reasons to have a promotional video for your business or organization:

It will help your search ratings greatly!¬†Videos are given higher priority in search engines than text and photos. So when someone searches “hotels in Newfoundland” the ones with the video will be boosted to the top over their competition that don’t have videos.

Videos stay in your memory. They appeal to more of your senses and immerse your audience in your message. People remember what they see and hear and the video is a combination of both. What are you more likely to remember, an ad in a magazine that you skip over or a commercial?

Promotional videos can be the most powerful way to reach target markets.
We upload our promo videos on Vimeo and Youtube, the latter being one of the biggest search engines in the world. You can use SEO along with your video to reach the target audience that is looking for the product or service you offer. You can gain new customers in your target market while retaining ones you already have with creative and relevant videos. If you are introducing a new product or service, videos are the best way to announce them and reach the people that will want to buy them.

Videos last for years and their exposure increases with time. With the abundance of smartphones and tablets people are always connected. Promotional videos can now be viewed anywhere at any time and they go hand in hand with social media which has spiked in popularity in the past 10 years. You can use your promotional video for specific promotions or contests and even after it is all over, the video will still be on your site and your social media pages, increasing the number of views and exposure for your brand.

Promotional videos help you win trust and develop brand identity. They show that a  company is serious and cares about their image. Videos make a company look professional and help develop brand identity which is very important no matter what field you are in. People are more likely to trust a video where they can see, hear and feel what your business is saying and they feel more of a connection to it.

Source:

How video can help businesses drive engagement and revenue on mobile

http://wpgurus.net/advantages-of-video-marketing/

Megan’s Night of Music 2 – A Charity Event for Easter Seals Newfoundland and Free the Children :)

We are happy to announce that we will be donating our videography skills to film and edit a video for¬†Megan’s Night of Music¬†at the Husky Energy Easter Seals House on May 2nd, 2015. This music concert will feature Newfoundland artists such a Rex Goudie, Justin Nurse, Everglow, Brianna Gosse, Michael Duffy and more! Our job for the night will be to capture some of the acts and audience reviews then edit the footage¬†into a video that can be used for future promotions, as well as a keepsake for those who¬†helped out with the event.

easter seals newfoundland
Image from Maderra Engineering Inc.

The Easter Seals is a charity organization that helps persons¬†with disabilities. They¬†have many¬†chapters throughout¬†North America, including one in St. John’s, Newfoundland that serves the entire province. The Easter Seals Newfoundland and Labrador’s philosophy is¬†“let’s identify what the children have trouble doing … and smash the barriers.” They have been helping persons¬†with disabilities and their families overcome barriers through recreational sport and activities since 1937.¬†For more information on Easter Seals Newfoundland and Labrador, visit their website here.

Free the Children is an organization with chapters all over the world. Their main goal is to empower youth to be agents of change. They have chapters in Canada, USA and the UK, that aim to engage youth to become active citizens of society and work towards a better future through meaningful action.

free the children charity event newfoundland
Free the Children – Street to School

In the Africa, Asia and Latin America chapters, Free the Children aims to work together with communities to give children the education skills and opportunity to lift themselves out of poverty by overcoming barriers that stand in their way. Not everyone is born on an equal playing field so this organization looks to help children obtain the tools they need to succeed and reach their full potential. For more information on Free the Children, visit their website here.

If you attend this Megan’s Night of Music, you are sure to have a great time and help these two organizations that are dedicated to making a difference in the lives of children in Newfoundland as well as¬†all over the world. For ticket information, email¬†kirk@eastersealsnl.ca or call¬†(709) 754-1399. See you there!

Price Breakdown of our Packages – What are you paying for?

What exactly are you paying for? It’s important to know the answer to this when paying for anything at all, so here is a list of what is factored in when pricing our packages.

Experience & Training: Experience and training go a long way. Things can (and do) go wrong when filming so it is best to have a professional that knows what he/she is doing when shooting¬†your wedding. Hiring someone that has gone to film school and has worked in the film or wedding industry can go a long way. We had paid a lot of money for our training in film at the¬†Prague Film School¬†(one of Europe’s leading film schools) and are better off for it.

Creative Eye & Talent: When you pick a videographer you are paying for his/her unique creative eye and talent. This has to do with the product of what you are buying. If you wanted to you could certainly ask a member or a friend¬†to film¬†your wedding and you are free to do that but you are missing out on something we as a company hold in high regard and that is our talent. Video isn’t just about stacking a camera on a tripod and pressing record. We consider lighting, framing, angles, movement, emotion, sequencing, transitions and even who or what should be filmed at a specific time. We love what we do and it shows in our work and we are constantly working to better ourselves as videographers by¬†being dedicated and innovative with our projects.

Time: This encompasses all pre production, shooting and post production. Post production in particular is a very lengthy and tedious process.¬†Let’s just start by saying that this is no iMovie editing software and video editing is very different from photo editing. Little is known about editing video by those that don’t do it so it’s hard for people to know what exactly they pay for int the post production of a video. Editing video is extremely time consuming. For weddings, we have to watch all the footage gathered from a 12 or 14-hour day which can take anywhere from 3-10 hours depending on the number of cameras and the amount of footage we have shot. This footage must then be sorted and transcoded so that it can be imported into an editing program (this can take over 5-8 hours alone). The footage is then imported into the program and is then edited into multiple videos. The editing itself can be quite time consuming especially with sound editing. The sound must be synced from the external mic to the video and then each cut made will often needs its own sound adjusting as well as smoothing out between cuts so that there is not static sound between them. These videos are then exported (this can take anywhere from 10-40 mins¬†per video¬†(1 speech = 1 video), and then they are each transcoded which can take from 20 mins¬†per video¬†to an hour depending on the length. Finally, the videos are uploaded onto Google Drive to give them to our clients (or another medium) which can take another 20-50 mins¬†per video. The whole process can take a while. So for a wedding video it is typically 4-5 days of straight post production and editing plus the 12-hour day of shooting. As you can see, time is definitely a¬†factor in our prices as you are paying for¬†a full week¬†of work by a professional in the wedding¬†and¬†film industry.

Depreciation on Equipment: Camera equipment and Editing Software are very expensive and they both depreciate with time. For example, all cameras have a lifespan and their internal monitors can collect more dust with age which can show of on video and be VERY¬†difficult to remove. It’s best to ensure you are using equipment that is top of the line at all times. The body of a “cheap” professional camera runs around $3,500 alone. Lenses are also¬†costly, our cheapest lens is around $1,000 and our most expensive is $2,500. Batteries and memory cars which are $40-$150 each also depreciate. There are also steady cams (~$600 each), sound equipment ($1000 for a basic set of one wireless mic and a receiver), tripods ($200), sliders ($200) and many other items that all add up to the value of our equipment. Most videographers also use their own cars to get around on the wedding day and there is certainly depreciation on a car the more you drive it (especially on our roads in Newfoundland).

Professionalism: Unlike the “Creative Eye & Talent” listed above, this is the service aspect of hiring a videographer. You will be spending your entire day with this person, he/she will be around your entire friends and family and will be working with the photographers to ensure both of them get the shots they need. Professionalism is HUGE in this regard. You need someone you get along with that will work well with others and strive to do the best they can to give you their best work.

Costs of running a business (taxes, advertising, editing software, travel, storage space, time): Like any other business, we have costs associated in the day-to-day running of Tin Bird Productions Inc. We pay taxes, we spend money in advertising and will continue to do so in the future. Also editing software is very expensive and must be kept up to date. Data is also factored into our prices as we typically use just under a Terabyte of raw footage per wedding. Travel is also factored into our cost. We typically meet with clients before the wedding, we go to the rehearsal, then on the day of the wedding we travel around the city and sometimes outside of it for the ceremony, photos and reception. Sometimes we also pick up and drop off drives for our bigger packages that can’t be transferred online. We also spend a fair bit of time meeting and communicating with our clients as well as updating our website, Facebook Page and blog. All of these things are considered when building our packages and deciding prices.

So in conclusion, you are paying for all the above when you are hiring us. We have had a very successful start to our business and we look forward to that continuing into 2015! Have a great year everyone!! -Lian (Tin Bird Productions Inc.)

Elvis is in the house!

I had the pleasure of attending Thane Dunn’s concert at Holy Heart Auditorium last week to shoot some promotional footage of his¬†act. For anyone that doesn’t know who Thane Dunn is, he is a professional Elvis impersonator from Moncton, New Brunswick. Thane has won multiple awards including the #1 title at the world’s largest international Elvis tribute competition in 2009 as well as the #1 spot at The Elvis Gospel Competition in 2012. If you have ever seen¬†Elvis impersonators before, I can assure you, this guy will put them all to shame. He looks, sounds and acts like Elvis.

After the show when we were interviewing some of the audience members, a lot of big Elvis fans raved about how you wouldn’t be able to tell the difference between Thane and Elvis himself. They said it’s like going back in time. I was never old enough to see Elvis perform in person but I can believe it from watching videos of Elvis perform back in the 60s. I think Thane’s act would give momentum¬†to the “Elvis faked his death” conspiracy (outside of the fact that¬†Elvis would be 79 if he were alive today). Just take a look at these two photos. The photo on the¬†top is¬†Thane and the photo on the bottom is the original king in all his blinged out glory. See what I mean?

thane dunn as elvis in nlElvis Presley.

If you are an Elvis fan, keep an eye out for Thane’s next show in your area. He is coming back to St. John’s Jan. 8 & 9, and you can buy tickets here! Thane also has a Facebook Page that is updated¬†frequently as well as a website that lists his showtimes. Even if you aren’t a huge Elvis fan, the show is still great and most anyone can appreciate¬†a craft as well-honed as Thane’s.

Original photo of Elvis Presley provided by Keith Alverson. To order or view Elvis originals, visit Keith’s website¬†or email eponstage@charter.net