The founder of Facebook, Mark Zuckerberg, has predicted that video usage in social media will “explode” in the next few years and eventually surpass the usage of photos in the future as newer technologies develop. More and more companies are realizing this and are now using videos to help promote their business and give them an edge on their competitors. Videos can also help you communicate better with your customers and give your brand a unique identity. What is it about your business that makes it different from the rest? You can tell your own story with our videos.
Here are out top 5 reasons to have a promotional video for your business or organization:
It will help your search ratings greatly! Videos are given higher priority in search engines than text and photos. So when someone searches “hotels in Newfoundland” the ones with the video will be boosted to the top over their competition that don’t have videos.
Videos stay in your memory. They appeal to more of your senses and immerse your audience in your message. People remember what they see and hear and the video is a combination of both. What are you more likely to remember, an ad in a magazine that you skip over or a commercial?
Promotional videos can be the most powerful way to reach target markets.
We upload our promo videos on Vimeo and Youtube, the latter being one of the biggest search engines in the world. You can use SEO along with your video to reach the target audience that is looking for the product or service you offer. You can gain new customers in your target market while retaining ones you already have with creative and relevant videos. If you are introducing a new product or service, videos are the best way to announce them and reach the people that will want to buy them.
Videos last for years and their exposure increases with time. With the abundance of smartphones and tablets people are always connected. Promotional videos can now be viewed anywhere at any time and they go hand in hand with social media which has spiked in popularity in the past 10 years. You can use your promotional video for specific promotions or contests and even after it is all over, the video will still be on your site and your social media pages, increasing the number of views and exposure for your brand.
Promotional videos help you win trust and develop brand identity. They show that a company is serious and cares about their image. Videos make a company look professional and help develop brand identity which is very important no matter what field you are in. People are more likely to trust a video where they can see, hear and feel what your business is saying and they feel more of a connection to it.