Promotional Videos for Businesses and Organizations

promotional video newfoundland

The founder of Facebook, Mark Zuckerberg, has predicted that video usage in social media will “explode” in the next few years and eventually surpass the usage of photos in the future as newer technologies develop. More and more companies are realizing this and are now using videos to help promote their business and give them an edge on their competitors. Videos can also help you communicate better with your customers and give your brand a unique identity. What is it about your business that makes it different from the rest? You can tell your own story with our videos.

Here are out top 5 reasons to have a promotional video for your business or organization:

It will help your search ratings greatly! Videos are given higher priority in search engines than text and photos. So when someone searches “hotels in Newfoundland” the ones with the video will be boosted to the top over their competition that don’t have videos.

Videos stay in your memory. They appeal to more of your senses and immerse your audience in your message. People remember what they see and hear and the video is a combination of both. What are you more likely to remember, an ad in a magazine that you skip over or a commercial?

Promotional videos can be the most powerful way to reach target markets.
We upload our promo videos on Vimeo and Youtube, the latter being one of the biggest search engines in the world. You can use SEO along with your video to reach the target audience that is looking for the product or service you offer. You can gain new customers in your target market while retaining ones you already have with creative and relevant videos. If you are introducing a new product or service, videos are the best way to announce them and reach the people that will want to buy them.

Videos last for years and their exposure increases with time. With the abundance of smartphones and tablets people are always connected. Promotional videos can now be viewed anywhere at any time and they go hand in hand with social media which has spiked in popularity in the past 10 years. You can use your promotional video for specific promotions or contests and even after it is all over, the video will still be on your site and your social media pages, increasing the number of views and exposure for your brand.

Promotional videos help you win trust and develop brand identity. They show that a  company is serious and cares about their image. Videos make a company look professional and help develop brand identity which is very important no matter what field you are in. People are more likely to trust a video where they can see, hear and feel what your business is saying and they feel more of a connection to it.

Source:

http://venturebeat.com/2013/10/27/how-video-can-help-businesses-drive-engagement-and-revenue-on-mobile/

http://wpgurus.net/advantages-of-video-marketing/

Why should you hire a videographer for your wedding?

It’s your big day and the cost of everything can add up very quickly. From transportation rentals that go upwards of $1000 in peak season, to tent rentals that are so expensive they make buying a tent and reselling it more economic. Who doesn’t want to cut corners when calculating their wedding budget?

This is one of the most important days of your life, isn’t it? Photos will capture your day for sure, but you will get so much more when you include a videographer into your plans as well. Most photographers and videographers can work really well together and ensure that you have everything on your wedding day covered. Sometimes there are special moments of the day that you never see – it could be something simple, such as your flower girl twirling in her little white dress in the grass or a family member wiping away a tear during your ceremony: this is where the videographer comes in, we’ll make sure we capture these small moments for you that you can share them with everyone for years to come.

Here are my top 5 reasons to hire a videographer:

Reliving the day: With the added bonus of video you can hear and feel the environment of your wedding day again and again. We have had so much feedback stating our videos help the couple to relive the happiness of their day. Also, some people can’t make it to your wedding and having a trailer video/highlight reel or a video of your favourite speech to send to them is a way you can make them feel as if they were there. This also works for future children and grandchildren – imagine how great it would be to see your grandparents exchange their vows on this wedding day!

Video = MULTIPLE Stills (pictures) Videos are essentially pictures in order, a LOT of them. The frame rate is the amount of pictures per second that are taken in video. Typically most people shoot at 24 frames per second, 25fps or 30fps so that is a lot of photos from our videos to choose from that can be extracted and the exact moment they look their best. We do this with each of our packages so you get both videos as well as pictures – two birds with one stone!

It’s 2015, wedding videos have changed a lot since their popularity in the 90s. Long gone are the days of grainy images in extremely long videos (sometimes 10 hours long) that sit on your shelf and collect dust. In the past 5 years there has been a huge comeback in videos for weddings and other occasions, they are made for the client to watch them in a format that is more clean cut and precise instead of dumping a ton of footage on a VHS tape. Videos have also become more incorporated into Social Media and we have stated in one of our previous posts that even the creator/founder of Facebook, Mark Zukkerberg has predicted that video usage in social media will “explode” in the next few years and eventually pass photos in the future as newer technologies develop.

Future Projects: Nothing can replace memories and that is what videos are, memories. With our videos you can easily take them and use them 10, 20 or 50 years down the road with new footage as a sort of time capsule. An example of this would be an Anniversary video that we made for Doug and Joanne a few months ago using footage from their 10 year anniversary edited with their original wedding video, take a look here!

Why not? Yes, hiring a videographer means more expense added to your budget but it is something that if you don’t get it for your wedding day then you will never have that chance again. Some people regret not hiring a videographer and some people don’t; it is really up to you and it’s your decision on what is important for you to have on your wedding day as well as how much you wish to spend on it. You can’t regain your special day (unless time travel happens!) so the next best thing is ensuring you are having your day captured by talented professionals. We will ensure you get to watch and re-watch those special moments that you otherwise may not see yourself because you are too busy living in the moment of your wedding day, as you should be!